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5 Publications Every Media, Marketing and Advertising Student Should Follow!

After talking with a few of you interested in entering the media, marketing, and advertising field, I realized none of you truly had a pulse on what’s happening in the industry. It’s not your fault (gives schools side eye). No worries, I got you.

 

It’s important that you are familiar with consumer and market trends as well as best practices in the industry to stay woke and relevant – This is a great way to gather different perspectives and apply them to add value to your brand and projects. It’s also a pipeline to identify internships, jobs, and that next big WIN.

 

I spend my mornings digesting these blogs. Having insight on the industry also keeps me polished and poised.

 

I’ve narrowed down my favorites below:

 

Advertising Age

Advertising Age is the leading global source of news, intelligence, and conversation for the marketing and media community. Ongoing coverage of strategic topics like CMO Strategy and data-driven marketing is complemented by breaking news on digital, social media and more. The 86-year-old media brand also produces industry rankings including the 200 Leading National Advertisers report, Agency A-List, and the annual Agency Report.

 

Advertising Week

Advertising Week 360 is an online publication for marketing, brand, advertising, and technology professionals.

 

Digiday

Digiday, a division of Digiday Media, is a global leading modern media publication and events company, a daily must-read among influencers obsessed with the bleeding edge of media and marketing.

 

Mashable

Mashable is a global, multi-platform media and entertainment company. Powered by its own proprietary technology, Mashable is the go-to source for tech, digital culture, and entertainment content for its dedicated and influential audience around the globe.

 

Think with Google

The latest insights and trends in the marketing industry.

 

Oh yeah, don’t forget about my blog. Let me know what else you find out there, happy to add it to the list. I really want you to do well.

 

Hope you find these helpful!

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